The growth strategy is focused on China, the U.S., South Korea and Australia.
Hong Kong-based Swire Hotels plans to expand its The House Collective brand to destinations such as Tokyo and Shenzhen Bay in China.
The House Collective, described as “a group of sophisticated, highly individual hotels that defy comparison,” currently includes four hotels on the Chinese mainland and in Hong Kong.
Swire Hotels managing director Dean Winter said each hotel is characterized by unique architectural and cultural traits specific to its location, such as an outstanding art scene in Beijing, high fashion in Shanghai, tea and tranquility in Chengdu and the neon lights of Hong Kong.
Winter said parent company Swire Hotels Swire Properties has a HK$100 billion ($12.76 billion) fund to strategically develop hotels and investments in key Chinese cities over the next 10 years.
Southeast Asia, South Korea and Australia are also on the map for developers and hotel brands. Winter said the U.S. is also an important market for the group.
